Why Gen Z?

What Keeps Gen Z Awake at Night?

Generation Z, those born between 1997 and 2012, face a unique set of challenges that distinguish them from previous generations. Here are some key concerns that are often on their minds:

1. Future Uncertainty: Many Gen Z individuals worry about what the future holds in terms of their careers, climate change, and global stability.

2. Financial Stability: Concerns about achieving financial independence, managing debt, and affording life’s essentials, including housing, are prevalent.

3. Mental Health: This generation struggles significantly with mental health issues and often finds it challenging to access adequate support and resources.

4. Career Pathways: The evolving job market means traditional career paths are less clear, emphasizing the need for a diverse skill set.

In addition to these specific concerns, Gen Z also deals with common issues such as political and climate uncertainties, the impact of social media, digital overload, health and wellness, interpersonal relationships, identity issues, political polarization, and social justice.

How Do They Feel About These Issues?

Gen Z's outlook on the future is a blend of optimism and anxiety, driven by rapid technological advancements, generational differences, and global challenges. They are hopeful about technology and social justice movements creating positive change and are often at the forefront of environmental and social activism. However, they worry about climate change, economic instability, and global conflicts, contributing to their uncertainty.

Pragmatic and adaptable, Gen Z values innovation, lifelong learning, and community action. They are realistic and cautious about political and economic developments, recognizing the need for flexibility in an evolving job market. They are aware of economic uncertainties and automation, prioritising diverse skills and lifelong learning. Many are drawn to entrepreneurial and gig economy opportunities, valuing financial stability and preparing for multiple career changes.

How Does This Affect Their Behaviour?

Gen Z often feels more comfortable communicating via devices rather than in person. Face-to-face conversations, especially involving eye contact, can be uncomfortable for them. This can create a disconnect with their parents or carers, who face the challenge of navigating the uncharted waters of raising a Gen Z child. Parents often struggle to understand what it’s like to grow up in today’s world, leading to misunderstandings and misinterpretations.

When discussing future plans, such as career, college, or university, conversations can quickly become heated, with one party storming away or refusing to engage. This dynamic adds pressure on Gen Z, who already feel the weight of their parents’ expectations and the real and perceived stresses of modern life.

Why is it Urgent to Address These Issues?

Young people want to maintain a good relationship with their parents and be part of a nurturing, loving family. They want their home to be a safe, battle-free zone. They crave understanding and support from their parents while also desiring autonomy and respect for their growing independence. Addressing these tensions using the expertise of a professional third party as soon as possible benefits everyone involved.

Gen Z individuals also face pressure from teachers and peers. Comparing themselves to others can lead to feelings of uncertainty about their own path and a sense of being left behind.

My coaching clients want to define a clear direction for their lives now. They seek achievable goals that align with their strengths and passions, which will enable them to feel confident and enthusiastic about their chosen path. They want to reassure their parents that they take their choices seriously and desire their parents' trust and support.

What is Their Ultimate Goal?

Clients come to me because they want to know what they want to do and what steps they need to take to get there. They aim to develop the confidence and skills necessary to set and achieve their goals, demonstrating to their parents that they are capable and committed.

How Will Career Coaching Help?

Working with me reduces the stress and uncertainty my clients experience. It gives them the confidence and courage needed to define their immediate future, supporting them to become the masters of their own destiny. Career coaching helps them understand who they are, where they want to go, and how to make a commitment to themselves to achieve their goals.